Elevate Your Guest Experience & Maximise Revenue
Unlock Your Hotel’s
Full Potential
Guests today expect more than just a place to stay—they want seamless service, thoughtful details, and an experience that feels both personal and effortless. Delivering that experience in the right way at the right cost is what underpins your business success.
What We Do
At Proud Hotel Consulting we help boutique hotels and serviced apartments bridge the gap between guest expectations and operational reality.
With deep expertise in guest experience strategy, operational efficiency, and revenue optimisation, we assess every touchpoint—online and on property—to ensure your hotel stands out in a competitive market. That is the key to unlocking enhanced revenue and profit.
Whether you need a fresh perspective on your operations, a strategic sales and revenue plan, or an improved digital presence, we provide tailored solutions that deliver measurable impact while maintaining the guest experience at the heart of a profitable and sustainable operation.
Let’s elevate your guest experience and your bottom line.
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Meet the Founder
Laura Proudfoot
Laura is a hotel strategy consultant with a passion for optimisation and creating perfect guest experiences. She is a creative and lateral thinking problem solver, who won’t be constrained by the box.
Unlike the vast majority of consultants, she has real world experience, allowing her genuinely to understand your day-to-day operations and the needs of your guests.
With a background in luxury superyachts, boutique hotel management, and strategy consulting, she provides a unique combination of hands-on industry expertise with a data-driven approach to help hotels refine their service, streamline operations, and boost profitability.
Services
Our Services
Whether you’re a first-time hotelier looking for guidance or an experienced operator seeking a fresh perspective, we provide practical, results-driven solutions tailored to your needs.
We understand what makes independent hotels stand out—seamless operations, intentional service, and a strong digital presence. Our approach is hands-on, efficient, and free from unnecessary complexity. We focus on delivering tangible improvements that make a measurable impact on your business across the following key areas:
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Intentionality is the key. We will help you to:
Refine your offering and service culture to deliver thoughtful, memorable stays.
Train staff and implement service protocols for a consistent guest experience.
Develop structured processes to collect, analyse, and act on guest feedback.
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Attract the right talent and ensure new hires are seamlessly integrated into your operations.
Create a positive work environment with clear growth opportunities and a strong team culture.
Design tailored training programs and create leadership structures that ensures your team consistently deliver your service standards and brand values.
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Perform a full Operational review and assessment of current practices to identify bottlenecks, inefficiencies, and opportunities for improvement.
Develop clear, practical guidelines that ensure consistency and quality across every department.
Embed long-term, future-proof solutions into your operations—balancing environmental impact, cost efficiency, and durable processes that support the health of your business over time.
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Elevate the guest experience through intentional lighting, sound, scent, and layout that encourage comfort and connection.
Review and refine your rooms to ensure every detail—from amenities to furniture are functional and delivers on both comfort and brand consistency, while adding thoughtful, memorable touches.
Develop proactive plans for ongoing repairs, updates, and aesthetic improvements so your property stays fresh, high-quality, and guest-ready year-round.
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Create bespoke short- and long-term growth plans.
Stand out from the competition by benchmarking pricing, services, and positioning.
Develop your local footprint with local partnerships to enhance guest itineraries, and support the commercial strategy.
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Identify gaps and improve site functionality and conversion rates.
Optimise your socials to manage guest expectations and manage property reviews.
Ensure a strong, cohesive brand message that resonates with your ideal guests.
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Gain clarity on financial health and identify cost-saving opportunities.
Balance rates to increase revenue through effective management of pricing, inventory, systems and processes.
Optimise OTA presence and booking processes for higher occupancy, profitability, and long-term growth.
